sailboat fantasy: “Puff pastry
barquettes filled with grapefruit pastry cream, topped with
white chocolate sails, on a sea of blue-tinted aspic with
foamy wakes of egg white and a savory tropical island made
of almond meal, oregano underbrush, and a palm of carrot
trunk, green bell pepper fronds, and marzipan coconuts.”
Want to see which events are coming up? Sticky
Date tracks them, as does Food
Blog S'cool. You might find Kalyn’s
Kitchen, host of weekend herb blogging parties, or hosts
who ask bloggers to post a specific retro recipe, recipes
of kid-friendly treats, or photographs of their latest piece
of sugar art.
Cate of Sweetnicks
started out featuring a Tuesday roundup on antioxidant-rich
recipes. “I knew if I made it a weekly event and got
fellow food bloggers involved, it would keep me on track
and doing it regularly. I get lots more inspiration than
I might if I was just doing it on my own,” she said
on Bloggasm.
She has also posted photos of readers’ spice cabinets,
a kind of voyeuristic show-and-tell.
Now she has moved on to host dog blogging weekends, posting
cute dog photos sent by other food bloggers. This shift
would never be tolerated by the print media, which tends
to put writers in boxes focusing on their specialties. Online,
no one seems to mind.
Some food bloggers use their blogs for community service and good deeds. The queen has
to be Pim Techamuanvivit, who raises money for charity on
Chez
Pim. Due to higher visibility and participation by food and wine bloggers around the
world, her annual event, Menu for Hope, raised $58,256.70 for the United Nation’s World
Food Program in 2007. Her 2006 event raised $17,101.32 for victims of the Kashmir
earthquake.
In this event, bloggers donated donated cookbooks, meals at restaurants, tools like
knives and pasta machines, foods, and services, such as a food tour of Barcelona,
Spain and a country lunch in France.
Some bloggers help others in the profession. Sam Breach
provides a forum to learn about technical issues on Food
Blog S'Cool. The blog
of a professional food photographer, where people who want
to learn food photography can send up to three photos for
feedback, links readers to a Still
Life With Flickr photo page. Some shots rival the quality
of food photography in cookbooks and magazines.
Celebrities are born, inevitably
With today's relentless media focus on the young and hip,
some food bloggers have become celebrities. Literary, determined,
professional, and market-savvy, these bloggers know how
to work the system. Some have written online for as long
as 7 years, a long time for a blogger. There’s
even an annual popularity contest, the Food
Blog Awards.
-
Julie Powell’s
star ascended when Salon.com
picked up her witty food blog, The
Julie/Julia Project, about a year of cooking from
Julia Child’s Mastering the Art of French
Cooking. Then she was profiled in the New York
Times, and then came the book deal, possibly the
first by a food blogger.
While her blog ended in 2004 with 163 replies to her last
post, Julie Powell keeps cashing in. Screenwriter Nora Ephron (When Harry Met Sally, Sleepless
in Seattle)
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