Dianne Jacob           •Coach  •Editor  •Writer
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I coach writers at all levels,whether for blogging, freelancing, or books. I also edit books for publishers. I am a published author and freelance writer. I also judge books and journalism for two national associations, the James Beard Foundation and the International Association of Culinary Professionals.

Professional background

I became self-employed in 1996 after a long career as a top editor and writer. I worked for newspapers, international magazines, a book publisher and a city magazine, all in executive positions.

My last job was as editor-in-chief of Books That Work, an interactive publishing company that created award-winning 3D home design CDs such as 3D Landscape and Visual Home. The Hearst Corp. was a primary investor. One of the books I produced won a National Literary Marketplace Award for Technical Achievement and Innovation in Book Publishing.

While editor-in-chief of a city magazine, the magazine won several awards, including a national award from the City and Regional Magazine Association. While editor of an international magazine, I grew circulation from 80,000 to 210,000 in three years by attracting a larger audience. As executive editor of a second international magazine, I helped grow circulation from 30,000 to 80,000 by repositioning towards a more general business audience.

I have also worked in public relations. I was vice president of Madison Fielding, a Los Angeles public relations firm specializing in print publicity for its national clients, which included Re/Max and Informix Software.

I have a Bachelor of Arts in Journalism with honors from California State University, Northridge; An AA Degree in Journalism with honors from Langara College, Vancouver, Canada; and completed a class on creating business plans at the UC Berkeley Haas School of Business.

For nine years I was a board member and former president of the Alameda County Community Food Bank.

Cordon D'Or Award   Gourmand World Cookbook Award 2010    Bert Greene Food Journalism Award

Teaching and guest speaking

An experienced speaker and instructor, I have taught classes and led panels such as:

  • "How to Use Blogging to Improve Your Writing," BlogHer 10, New York
  • "How to Stay Ahead of the Curve," Experts Are In session, 2010 International Association of Culinary Professionals Annual Conference, Portland, OR
  • Panel on Non-Cookbook Food Writing, International Association of Culinary Professionals Annual Conference, 2008
  • "Food Writing for Food Lovers," 1-day class, Fairmont Hotel, Seattle, 2010
  • Culinary Legacies Panel: A Conversation with Chuck Williams and Friends
  • "Get Your Book Idea off the Ground," The Writing Salon, San Francisco
  • "How to Write a Book Proposal," The Writing Salon, Berkeley
  • "How to Identify Audiences for a New Publication,” The Folio:Show, a national magazine show in New York and Los Angeles, 1996-2001
  • "Feature Article Writing," for the San Francisco Professional Food Society Editors and Writers Special Interest Group (SFPFS SIG)
  • "Great Query Letters," for SFPFS SIG
  • Two-day writing seminar for dean and teachers of a private school.

Freelance writing for publications

I have been a published writer since 1975 and have written feature articles for:

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Last updated July 8, 2013